I don't live anywhere near this place so I may be wrong but because the article makes it sound like some small company is closing when in reality is it a division of a company that is closing. So to me it doesn't matter any more than when Coke stopped making Tab.
It matters because Anchor has been an iconic independent brand for over 125 years, and was only more recently bought by a giant multinational brand. I'm not surprised a local news outlet mainly identifies Anchor by their longevity and nostalgia value, and doesn't put much emphasis on the (IMO sad) fact that they haven't been independent since 2010.
I personally didn't care for the limited beer choices they made available to bars, but some of the things available in their tap room in SF were really good. It's a shame to see them go, though I think more in the "sign of the times" way than the idea that I'll actually miss their beer.
For me it's the end of an era. I started drinking Anchor in the 1980s on frequent trips to Silicon Valley. This was long before microbreweries existed or were even legal in most places, with two exceptions that I'm aware of: Anchor in San Francisco and Shiner in Texas. One's choices of beer in the US included the ones made by the giant breweries and ... almost nothing else except Anchor and Shiner, which were both much better than Bud or Coors or Miller.
But today Anchor and Shiner are objectively not that great compared to modern craft-brewed beers. I still drink them mostly because of nostalgia.
Portland had Henry Weinhard's at the time, and I believe toward the late'80s at least that Sam Adams existed, and was actually a real craft microbrewery still at that time. And we could also add Rolling Rock and Yuengling in Pennsylvania to that as well. both also still around though against the standards of today or even a decade ago are barely distinguishable from mass market domestics. also some candidates that I think those familiar will question my taste as craft microbreweries, but they were alternatives, like Rainier up in Vancouver Wa.
Because half the people here think this has to do with the local economy and politics of SF, when in reality it's the economic situation of the craft beer market & world economy at-large.
It's not the case that a family-owned self-contained company had to cease trading -- someone higher up in the ownership of the business decided to pull the plug. Although the inputs and outputs might arguably be the same, these are two quite different scenarios and decision-making processes.
The decision to close is likely influenced by their ownership, while if it were still independent they may try to find a way to make it work on a smaller level.
Only if you are using to the definition of craft promoted by the Brewers Association. There are many other uses of the term "Craft Beer" that use other definitions often based on the style of beer, and having nothing to do with ownership.
