He's an economist that covers this for the Brewers Association. Based on the data, it's not looking good. Some of it is released in public reports and presos, others are member-only resources.
Here's a report from the TTB that shows the contraction:
https://www.ttb.gov/images/statistics/ttb-beer-2023-statisti...
Also, there are several industry talks that dive into the why...one factor seems to be that Gen Z just isn't drinking.
He's an economist that covers this for the Brewers Association. Based on the data, it's not looking good. Some of it is released in public reports and presos, others are member-only resources.
Here's a report from the TTB that shows the contraction:
https://www.ttb.gov/images/statistics/ttb-beer-2023-statisti...
Also, there are several industry talks that dive into the why...one factor seems to be that Gen Z just isn't drinking.