The blogosphere was all about random people writing whatever they felt like: blogging died after the professionals took over and tried to make money at it.

It died when google made it impossible to find those blogs. At some point, it stopped returning blogs that did not SEO hard and normal writing people just were not doing SEO.

I would say they create more addictive content than people with lives away from social media.

But that doesnt help with building 1:1 connections.

Yeah, that’s absolutely true. And thats exactly my point.

Social media is about “generating content”. Social networks were about connecting with people, not about consuming the content they generated.

Heck, the original version of Facebook didn’t even have content. The only interaction you could have with someone else was giving them a “poke”.

More so that they are more prolific.

And they often don't mind ads attached to their every post. Especially if they earn a little bit from each.