Right, and if you want to buy a mechanical front derailleur for your road bike one of the most loved models for decades has been the Ultegra FD: https://fish.shimano.com/en-US/product/reels/spinning/frontd...

And here is Shimano Tiagra which costs much more: https://fish.shimano.com/en-US/product/reels/conventional/le...

They also have a line of bicycle components called Nexave for city riding. Here's one Shimano Nexave product: https://fish.shimano.com/en-US/product/reels/spinning/frontd...

Oh and here is Shimano Clarus: https://fish.shimano.com/en-US/product/rods/muti-species/cla...

Shimano also make mountain bike components. SLX are a nice midrange set, for example: https://fish.shimano.com/en-US/product/rods/bass/slx_casting...

They even sell cycling specific sunglasses called Technium: https://fish.shimano.com/en-US/product/rods/salmon_steelhead...