I hate this user hostile trend among hardware startups, that is requiring/involving third party "cloud" infrastructure for no particular reason other than to extort money out of customers.
for no particular reason other than to extort money out of customers
Yeah, isn't it terrible that there are companies trying to get money out of customers... :P
My comment is tongue-in-cheek but the macro point here is why should a company that invents something or provide a value need to do so in a way that minimizes their profit margin?
I don't think the hardware is simple. How would you design something like this? I've thought about this problem for years and no elegant solution has occured until I saw this.
